Hi Mobile,
We are excited to announce the second product launch of the week—the 2018 Worldwide Launch of Style Skins! This new line contains 24 textured skins in 7 categories: Carbon, Leather, Wood, Silk + Stone, Color, Camo, and Color-Shift. For easy access to all Ref #'s for each Style Skin, click here.
So, what do you need to know?
- We are no longer using the Child Brands (Dresscode, Real Feal and Aurora). Style Skins will be referenced by their respective category. The category names do not have logos. Rather, they use Open Sans font.
- All Style Skins C-Sheets remain at $25.00 (pack of 5) except for Style Skins within the Wood and Silk + Stone categories that are now $29.00 (pack of 5).
- A new Swatch Book (Ref #9564) is available to order for $20.00 each. This has been completely redesigned as a result of your feedback and is an exciting way to showcase the new lineup to customers!
New Marketing Assets!
- We have created a 2018 Worldwide Launch T-Shirt that is available to order for your team members to wear to announce the launch for $12 each. You can also print these locally by downloading the file (front/back print).
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New Branding Guide!
It's been four years since we last launched a Mobile Outfitters Branding Guide—and a lot has happened since then. For starters, we had 47 locations in 2014, and we now have over 400+ locations. We've created a new Branding Guide that will unite us globally, provide for scalability, and incorporate new colors, recolored logos and icons with guidelines for using these assets.
We recognize that you'll need to meet with your operations and marketing teams before utilizing these new guidelines. Additionally, we are not asking that you change any existing kiosks, flyers, etc. However, moving forward, it is our hope that you will embrace these new guidelines to build an even stronger brand!
Over the next month, Laura will schedule calls with the Master Licensees to review the new guidelines. In the meantime, should you have any questions, please feel free to reach out to me or Laura.