Hi Mobile,
We are excited to announce the launch of an all Mobile Outfitters Brand Standards Guide.
It's been four years since we launched our last guide—and a lot has happened since then. We've created a new Brand Standards Guide that will unite us globally, provide for scalability, and incorporate new colors, recolored logos and icons with guidelines for using these assets.
What are the top 5 things to know?
- This guide is entitled, "Strong Brand. Shared Responsibility." and unites us together in a common goal knowing that we are stronger together than we are individually. Mobile Outfitters is a strong brand, and we all have the shared responsibility to foster global recognition—and therefore sales—by utilizing the same logos, tagline, colors, font and imagery in all that we do and create.
- We no longer use the Child Brands of Dresscode, RealFeel, and Aurora. Style Skins will be referenced by their respective category (Carbon, Wood, Leather, Silk + Stone, Color, Camo, and Color Shift). The category names do not have logos. Rather, they use Open Sans font.
- Mobile Outfitters now has five primary colors and 10 secondary colors (one darker and one lighter than each of the five primary colors). The guide identifies how to use the colors on kiosks and in print, graphics, apparel and promotional items. Going forward no product line has a specific color such as Clear-Coat being light blue or Style Skins being teal.
- All MO logos and product logos have been updated to include the new colors and updated registration marks. For easy reference, you can the logos by utilizing the download button on the applicable pages.
- For easy reference and application, we've provided the icons for each specific product line. Again, use the download feature in the guide to get the icons.
Download Guide
We recognize that you'll need to meet with your operations and marketing teams before utilizing these new guidelines. Additionally, we are not asking that you change any existing kiosks, flyers, etc. However, moving forward, it is important that you embrace these new guidelines to build Mobile Outfitters as the strongest mobile accessory brand in the world.
Over the next month, Laura will schedule calls with the Master Licensees to review the new guidelines. In the meantime, should you have any questions, please feel free to reach out to me or Laura.
